Box Office Report: The Final Results!
May 17th 2010 12:35
In news that shocked no one, Iron Man 2 continued to maintain its hot spot at number one in the box office for a second week in a row despite a drop of almost sixty percent, which still turns out to be 52,000,000. While same may argue that this was the same amount of money the original Iron Man made in its second week, it should also be said that it also didn't have the fifth-highest opening weekend of all time.
What could attribute for such a drop? Bad word of mouth, which was one of the key components the success of the first. Whatever the reason, I doubt the producers are losing much sleep over it, considering how the movie has now totalled around $212,160,000.
In other non-shocking news, Robin Hood floundered at the box office delivering a good-not-great amount of $37,114,000. It's not a terrible amount given the competition it had this weekend, but when you find that the budget is somewhere are two-hundred million, and the big stars involved (Ridley Scott/Russell Crowe, who were desperately trying to bring back that Gladiator success the had ten years ago), it's hard not to be dissapointed.
Hood's weekend can easily be attributed to the reception it has received from critics and audiences everywhere. Many attack the film for it's self-serious attitude. grimy/unpleasant atmoshphere, overlength, and a geniune lack of respect of the Robin Hood mythology. With notices like that, it won't be surprising if, next week, the film drops a good fifty-sixty percent from it's original opening gross. It's doubtful the movie will even reach the eighty-million-dollar mark.
The film's underperformance also solidifies the fact that Universal Studios, all ready suffering from duds like Leap Year, The Wolfman, and Green Zone, is having a pretty crappy year.
In the other news, two new releases were able to crack into the top-five this week. Both of them romantic comedies. The first, Letters to Juliet, made $13,750,000 (the most anyone could expect from an Amanda Seyfried flick). The other, a Queen Latifah-vehicle with rapper/actor Common, Just Wright, was able to make a decent $8,500,000. Both received middle-of-the-road reviews. In fifth spot is How to Train Your Dragon, which was finally able to break the two-hundred-million spot with a current gross of $207,764,000
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